Transformational branding package - full brand and visual identity
Your brand is not just a logo but a full system which works together. Your visual identity development is a process of defining visual support elements which work with your brand mark to create a complete brand and visual identity, working together as a cohesive whole. This is a tool kit of additional elements that will be able to be applied to every brand touch point.
This package includes:
- Brand mark/logo design and development which will resonate and align with your brand vision and values
- Logo variations of landscape, portrait and abbreviated logo formats to support the primary brand mark
- Logo icon developed to use as a graphic element
- Visual identity design and supporting graphic development: Supporting graphics are unique to each brand but could include a brand graphic, brand pattern, icons, shapes, textures and/ or background to the logo/brand mark design to use on brand collateral that aligns with your logo design. A primary and secondary colour scheme will be developed
- Social media profile banners x 2 using the visual identity developed for a cohesive brand presence across your social media platforms. Social media post templates are available as a separate package
- Finalising files: Supply of complete logo assets folder with all logo variations developed across various file formats
- Quick reference mini-guides (PDF files): A quick reference overview for a colour and typography guide will be developed for your brand. This will include colour palette development + specifications – colour values for the colour scheme developed and a simple typography overview of styles used and recommended to assist you with future branding inhouse to maintain ongoing consistent branding.
- Additional more comprehensive brand guidelines available with the Transformational Branding Package with the Brand Guidelines.
Are you ready to create something amazing together?!
Contact me to book a discovery call and discuss transforming your branding.
Brand Standards Guide – add-on
As an add-on to your Transformational Branding Package, a full comprehensive brand guidelines will be developed as a part of your Brand and Visual Identity System.
Effective branding is not just about a logo – it’s about consistent use of your brand elements ongoing. A Brand Standards Guide is a comprehensive guide on how to use your logo, brand elements and visual identity consistently and efficiently to ensure your brand identity stands out strong across all mediums. A Brand Standards Guide empowers you with the tools to continue using your brand to strengthen and reinforce your brand values.
This add-on includes:
- A comprehensive 40-60 page pdf document will be designed and developed including outlining your brand management systems – customised to your newly developed logo and brand identity developed in the Transformational Branding Package
- An overview of your Brand Introduction, Technical Brand
Identity/Brand Mark Components, Visual Identity Components including your visual toolkit and Brand Applications will be included. - The final Brand Standards Guide will be supplied as a finalised electronic pdf file.
Are you ready to create something amazing together?!
Contact me to book a discovery call to move your branding package forward.
