Patch Therapeutics

Patch Therapeutics cultivates crafted medicine in the rich, fertile environments of Southeast Asia. With a high-quality product grown for Australian patients under the warmth of the Thailand sun, Patch is a beautiful fusion of care, compassion and community connecting the best of East and West “transforming the experience by building a person-centred care ecosystem that gives back” – with Patch giving back with a percentage of all sales reinvested back into the grower communities supporting access to quality education.

When Patch came to Lula Creative, it was a case of designer and brand–client love at first sight – instantly connecting with the Patch team and their vision, mission and values. Through a very considered and tailored process, Lula Creative worked with the team to ensure Patch’s premium product and brand ethos – cultivating respect for our people, plants, and planet making a world of difference came through every aspect of the brand and visual identity development.

With this community and global care ecosystem focus, the transformative and innovative brand called for a unique approach. Customised typography was developed for the Patch word mark with each letterform shape inspired and connecting to the overall brand voice. The shapes were developed to resemble organic shapes such as stylised leaves, lotus flower petals and temple shapes: Organic leaf shapes for the connection to earth, nature and natural products; Lotus flowers connecting to concepts of improving outcomes for patients – being symbols of strength, overcoming adversity, healing and rebirth as they rise and bloom above the mud; And temples allow us to find and understand our place – they are a place to connect with community and of learning, journey and connection with heaven and earth.

The word mark letterform shapes then informed the brand mark icon and all the supporting brand graphics. Shapes and patterns were created from the letterform shapes – repeating to a vibrant kaleidoscope of sun and flowers coming out from a central point of focus. The brand patterns also symbolise concepts of connected communities, diversity, and the ripple effect of philanthropy when giving back to a community with the weaved together shapes interconnected like the weave of a tapestry – how all the individual threads and intertwined stories that connect people come together to make a whole and bring us together.

Find out more about Patch Therapeutics here.

Project included:

Brand and visual identity development / custom typography /  brand pattern design / packaging design / stationery and print design

“Patch Therapeutics came across Lula Creative via a recommendation. After our initial meeting with Liz, were immediately comfortable that we had made the right decision. As novices to the brand development process, we had no idea where to start, but Liz guided us through the process and ultimately captured our brand to a tee. Our style, colours and image elements were so unique, yet so flexible and she has been able to create a suite of media, product packaging and digital elements which all very obviously shout “Patch Therapeutics”.

Liz really listens and seems to really be able to get herself into your brand mindset. She has fantastic creativity and seemingly endless ideas – it’s hard to imagine anyone not getting a great result. She is a real perfectionist and has an amazing attention to detail. One time this was especially evident when designing some packaging for one of our products where Liz put in a great deal of additional effort to ensure that patterns, designs and colours were completely congruent and coherent when carton was assembled, or lid open/closed. It was one of those things that most people would never notice, but once it’s pointed out to you, you appreciate.

Liz has so far helped us establish our brand and visual identity. This included a logo, typeface, a suite of elements and usage guides which we put to good use across various digital media (website, templates, etc..). Liz has also leveraged this and delivered a number of other designs and products such as packaging, business cards, information flyers, customer gifts and more.

We consider Liz part of the Patch team, and wouldn’t even hesitate to reach out for any design requirement we have in the future.”

Jarrod Thompson
Chief Digital Officer – Patch Therapeutics
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Patch Therapeutics
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